Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat UNIPMA 2017 | 33 STRATEGIC VISION ON INTERNALIZATION IN INDONESIAN TOP TWENTY HIGHER EDUCATION INSTITUTIONS 2017: A DISCOURSE ANALYSIS Sigit Ricahyono Faculty of Teacher Training and Education, Universitas PGRI Madiun email: ricahyono@yahoo.com Abstract The purpose the current study is to examine the kind, structure and the load of values of the words or concepts used for the intent of internationalization as they are stated in the strategic vision available in the English websites of Indonesia’s top twenty university 2017. It concludes that those words or concepts are patterned and represented by ‘world’ (5/24%), ‘international (4/19%), ‘global’ (3/14%), ASEAN/ South East Asia (2/10%), and none of these words or concepts / N/A (7/33%). Those are accompanied by selected word containing high degree of positive values to align potential stakeholders and international students. As evidence indicates that most of the HEIs (higher education institutions) do not use either of those key words yet they are commonly and easily used to indicate the intent of internationalization, they had better used either of them. Future researchers could do the same by collecting more data, applying interviews involving students, faculty, key policy-makers as well as stakeholders. Keywords: APPRAISAL, APPRECIATION, strategic vision, internationalization, higher education INTRODUCTION Nowadays trend of the globalizing world has made higher education institutions (HEIs) dramatically challenged, at least, to remain among the survivors, most preferably, to stand among crowd as winners to facilitate realizing the knowledge-based economy. Those which are public or government-run or government-supported, get to find an intricate balance between serving the state’s or nation’s interests and the market-driven globalization, harmonizing the local wisdom, local genius with the irresistible global forces into the so called glocalization. Its characteristics such as the shrinking distance among nations, increasing interdependence and interconnectedness allow fast and massive flow of not only goods and services but human resources as well. All this terminates in tougher and tougher competition among HEIs to win the market share. Local, national, and regional markets can be no longer sufficient. They have to go global. Internationalization issues, therefore, become prominent. The inbound mobility rate of Indonesia is 0.1 percent. In contrast, Malaysia is 3.3 percent, Thailand is 0.5 percent Vietnam is 0.2 percent (http://www.thejakartapost.com). Indonesia is left far behind. To keep up with the pace, the House of Representatives passed the Ministry of Education Bill known the Higher Education Act in July 2012. Indonesian HEIs are provided with greater power and autonomy over their management, curriculum and use of resources in order to elevate their academic quality. By so doing, they attract international potential students and academicians (http://www.gbgindonesia.com). HEI internationalization can be formulated into DIE phases (Design, Implementation, and Evaluation). Referring to Ayoubi (2006: 261), in the D phase is the setting up the strategic design of internationalization. The strategic intent for internationalization are stated in the mission statement,