==================================================================== Language in India www.languageinindia.com ISSN 1930-2940 20:8 August 2020 Benjamin, F., B.A. (Hons), Vighnarajah, Ph.D. (Pedagogy) and Lydia, D., B.A. (Hons) The Role of Social Media in Promoting Reading Attitudes among Undergraduate Students in UCSI University 137 ================================================================== Language in India www.languageinindia.com ISSN 1930-2940 Vol. 20:8 August 2020 ================================================================== The Role of Social Media in Promoting Reading Attitudes among Undergraduate Students in UCSI University Benjamin, F., B.A. (Hons) Department of English Language and Communications Faculty of Social Science and Liberal Arts UCSI University 1, Jalan Puncak Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, Malaysia 1001748569@student.ucsiuniversity.edu.my Vighnarajah, Ph.D. (Pedagogy) Department of Education Faculty of Social Science and Liberal Arts UCSI University 1, Jalan Puncak Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, Malaysia vighnarajah@ucsiuniversity.edu.my iolasus@gmail.com Contact No: +6012-7330726 Lydia, D., B.A. (Hons) Department of English Language and Communications Faculty of Social Science and Liberal Arts UCSI University 1, Jalan Puncak Menara Gading, UCSI Heights, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur, Malaysia lydiadevadas@gmail.com ================================================================== Abstract In recent years, technological advancements in social media such as Facebook, Instagram, Twitter and YouTube have raised concern to how reading and reading attitude is perceived and acted on among students in institutions of higher education. This study was conducted to investigate the relationship between time spent on social media and reading attitude among undergraduate students in UCSI University. The study also intended to find out which social media platforms such as Facebook, Instagram, Twitter and YouTube affected students’ reading attitude the most. To answer these questions, the present study adopted the correlational research design to identify the relationship and degree of association between social media use and reading attitude.