ZENITH International Journal of Multidisciplinary Research _________ISSN 2231-5780 Vol.8 (12), December (2018), pp. 272-282 Online available at zenithresearch.org.in DIGITAL MARKETING FOR SMALL BUSINESS : A SUCCESS STORY DR.G.BARANI, ASSOCIATE PROFESSOR, BSMED, BHARATHIAR UNIVERSITY, COIMBATORE. DR.S.PAVITHRA, GUEST FACULTY, BSMED, BHARATHIAR UNIVERSITY, COIMBATORE. B.JAYAPRATHA, BSMED, BHARATHIAR UNIVERSITY, COIMBATORE. ABSTRACT: The study covers the effectiveness of digital marketing strategies for the clients of the LessBurn, a private company in Coimbatore, Tamil Nadu state, India. Digital marketing industry in India is a booming career today. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. Since digital marketing is a relatively contemporary research, much of research is not available, particularly in the regional context. This study attempts to conceptualize the digital marketing practices adopted by LessBurn, a digital marketing agency, in Coimbatore and understanding its clientele. A census survey of all the 26 clients of Less Burn was taken up. The success of the company implies that the digital marketing activities are understood and adopted by even smaller organizations by having right person on the right job. The company effectively works for their clients and shows visible results through their marketing activities. KEYWORDS: Digital Marketing, Marketing effectiveness, Marketing strategies and Small business. REFERENCES 1. Ahuja, V. (2015). Digital marketing. Oxford Higher Education. 2. Brokaw, S. (2011). Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market. UW-L Journal of Undergraduate Research, XIV, pp.1-11. 3. Building successful brand by using social networking media. (2013). Journal of Media and Communication Studies, [online] 5(6), pp.56-69. Available at: http://www.microsoft.com/isapi/redir.dll?prd=ie&ar=windowsmedia 4. Dela, Q. (2013). Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impac. Journal of Digital & Social Media Marketing, 1(1), pp.39-55. 5. Evans, D. and McKee, J. (2010). Social media marketing. Hoboken, NJ: Wiley Technology Pub. 6. Keegan, B., Rowley, J. and Tonge, J. (2017). Marketing agency – client relationships: towards a research agenda. European Journal of Marketing, 51(7/8), pp.1197-1223. 7. Narayan Singh, S., Kumar, P. and Kumar Dubey, A. (2016). Digital Marketing: Necessity & Key Strategies to Succeed in Current Era. IEC International Journal of Technology and Management, 1(1), pp.14-19.