ZENITH International Journal of Multidisciplinary Research _________ISSN 2231-5780 Vol.8 (11), November (2018), pp. 99-111 Online available at zenithresearch.org.in A STUDY ON FACTORS AFFECTING THE GROWTH OF PERSONAL LOAN AS A PRODUCT AT HDFC BANK DR. BABASAHEB R JADHAV*; MR. TUSHAR SADIJA** * PROFESSOR AT MIT-WPU, FACULTY OF MANAGEMENT. **MBA II FINANCE STUDENT, MIT-WPU, FACULTY OF MANAGEMENT. ABSTRACT This Report contains “A Study on Factors affecting the growth of personal loan as a product at HDFC Bank”. Objectives of this study were to understand the different factors affecting the growth of personal loan. This study therefore sought to find out the factors affecting the growth of personal loans in HDFC Bank. Personal loans are the fastest growing products of unsecured credit facilities in spite of high interest rate, due to smart positioning of the product by financial institutions. Personal loans are the easy option of people for financial requirements as they do not attract collateral and with a little practical formality to obtain them. The research focuses on the current trend of personal loans and the factors that influence the trend from different perceptions of borrowers. The research also reviews that the recent growth in personal loan is healthier in the banking system and at the same time, the consumers are utilizing it for the right purposes. This study observed that there is a growth in dispersal of personal loan by HDFC Bank. The report provides comprehensive analysis of the trend, information and insight on to the driver supporting the growth of personal loans in HDFC Bank. The study adopted a descriptive design in its methodology. The target population was personal loan customers of HDFC Bank. A random sample method is used to collect data from customers using questionnaires.100 respondents; i.e. 20 each from 5 branches. Randomly 20 customers from each branch having personal loan where picked to complete a questionnaire. Primary data was collected by questionnaire method. The outcome was that the level of interest rate was found to have influenced the decision on where to borrow to a great extent and the respondents suggested its reduction. It was also evident that competition from other banks affected the respondents demand for personal loans in HDFC. The conditions and procedures are the least important factor affecting the demand for personal loans. KEYWORDS: HDFC Bank.