http://www.iaeme.com/IJM/index.asp 1420 editor@iaeme.com International Journal of Management (IJM) Volume 11, Issue 12, December 2020, pp 1420-1427, Article ID: IJM_11_12_127 Available online at http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=12 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.12.2020.127 © IAEME Publication Scopus Indexed EFFECTIVE WORK ENVIRONMENT: THE FOREMOST ARBITRATOR TO PERSUADE JOB SATISFACTION USING NIPM-WE MODE K.Durai Research Scholar, Department of Business Administration, Kalasalingam Academy of Research and Education (KARE), Tamilnadu, India. R.Viji Deputy Dean and Head, Department of Business Administration, Kalasalingam Academy of Research and Education (KARE), Tamilnadu, India. S.Sakthivelrani Principal, Vyasa Arts and Science College for Women, Vasudevanallur, Tamilnadu, India. M.Parimalam Assistant Professor, Hindusthan College of Arts and Science, Coimbatore Tamilnadu, India. ABSTRACT The dynamic nature of working environment leads to many confronts in the organizations. The major confront that organizations want to focus is the satisfaction of their employees as well as to cope up with changing environment. In order to reach the efficiency and effectiveness, organization should provide very good working environment which in turn emphasis the employees to work towards their goal. The research paper reveals the impact of work environment towards job satisfaction of employees working in manufacturing industry. A valid sample of 239 respondents was selected from different categories of job profile from the manufacturing industry and the collected data were analyzed by using the SPSS through correlation and regression analysis. The findings revealed that there is a close association as well as impact of Job Satisfaction with Work Environment. The manufacturing industry necessitates its focus on the reshuffle of roles and the responsibility of individual employee’s which in turn helps to attain the competitive advantage without forfeiting the basic objective.