services provided at tourist information centres, prohibition of littering, do's and don'ts in destinations, signage and availability of tourist guides. One-way analysis of variance and factor analysis were conducted to analyse the data. The study reveals a significant difference in the awareness of visitors across different age groups. The researchers also tested the awareness model of visitor management by conducting Confirmatory Factor Analysis (CFA). The results of the analysis point out that only four variables - awareness about services provided in tourist information centres, prohibition of littering, do's and don'ts in destinations and signage influences - positively impact awareness on visitor management. Key words: awareness, visitor management, wildlife tourism, destination The Level of Awareness and the Impact of Age Factor on the Awareness of Visitor Management 1 Tiny Maria Mathew 2 Dr. Santhosh. P. Thampi Abstract Visitor management is the combination of all those practices made by the destination authorities to manage or control the number and activities of visitors. Age is a commonly measured factor as far as tourism literature is concerned. This paper attempts to analyse the role of age in creating awareness of visitors on visitor management. A study on the awareness of visitors was conducted in select wildlife tourism settings in south Indian state of Kerala. A sample survey was conducted to collect primary data from visitors to wildlife tourism destinations. The researchers prepared a scale on awareness of visitor management based on literature review and visitor management techniques practiced in these destinations. The reliability of the scale has been tested through Cronbach's alpha value. The scale contained seven statements based on visitor management practices like zoning, fee collection, ¹ Research Scholar, School of Management and Business Studies, Mahatma Gandhi University, Priyadarsini Hills. P.O, Kottayam, Kerala ² Professor, School of Management and Business Studies, Mahatma Gandhi University, Priyadarsini Hills. P.O, Kottayam, Kerala The Level of Awareness and the Impact of Age Factor on the Awareness of Visitor Management 115 ISSN: 0971-1023 | NMIMS Management Review Volume XXXVIII | Issue 4 | October 2020