45 Amity Journal of Entrepreneurship ADMAA Volume 4 Issue 2 2019 AJE Amity Journal of Entrepreneurship 4 (2), (45-57) ©2019 ADMAA Effect of Strategy Implementation Practices and Market Turbulence on SMEs’ Performance in the Nigerian Context Thomas Oyetunde Oladele, Jimoh Bolaji Akeem & Marcus Garvey Orji Veritas University, Abuja, Nigeria Abstract The turbulence of the market in which an organisation operates significantly influences its performance. This study, therefore, investigates the effect of strategy implementation practices and market turbulence on SMEs’ performance in the Nigerian context. Data collected from the sample of 200 employees of SMEs’ in Abuja was analysed with hierarchical moderated regression. The results show that there is a positive relationship between strategy implementation practices and SMEs’ performance in Abuja. The study also reviewed a positive relationship between strategy implementation practices and market turbulence. Besides, the study found a moderating effect of market turbulence on the relationship between strategy implementation practices and SMEs’ performance in Abuja. Therefore, the positive relationship between strategy implementation practices and SMEs’ performance in Abuja was stronger when market turbulence is high than the situation of low market turbulence. The study recommends that organisations should focus adequately on developing their strategic implementation capacity. Such capacity would enable the organisation to adapt to changes in customers’ tastes and preferences, which in turn will improve its organisational performance in the industry. Keywords: Strategic Implementation, Market Turbulence, SMEs’ Performance JEL Classification: M13 Paper Classification: Research Paper Introduction Small and medium enterprises (SMEs’) play an essential role in the maintenance of a stable and viable economy, such as continuous employment creation. Besides, by cooperation, SMEs act as factors of production to large organisations by providing raw materials for a smooth production cycle (Jeong & Shin, 2020). However, in developing countries such as Nigeria, SMEs’ are struggling for growth and survival. In 2017, the Small and Medium Scale Enterprises Development Agency of Nigeria (SMEDAN) research show that the number of SMEs’ in Nigeria declined by 61 per cent between 2013 and 2017. This declining trend depicts decreasing SMEs’ Performance and spells doom to the economic growth of the country. This unfortunate situation could be a result of many challenges including, inadequate and inefficient infrastructural facilities, lack of adequate credit, bureaucratic bottlenecks and inefficiency,