http://www.iaeme.com/IJARET/index.asp 917 editor@iaeme.com International Journal of Advanced Research in Engineering and Technology (IJARET) Volume 11, Issue 11, November 2020, pp. 917-927, Article ID: IJARET_11_11_085 Available online at http://www.iaeme.com/IJARET/issues.asp?JType=IJARET&VType=11&IType=11 ISSN Print: 0976-6480 and ISSN Online: 0976-6499 DOI: 10.34218/IJARET.11.11.2020.085 © IAEME Publication Scopus Indexed ANALYSIS AND OPTIMIZATION OF A PRODUCT CARRIER FOR WEIGHT REDUCTION Naman Shah School of Mechatronics Engineering, SUAS Indore, MP, India Sarthak Jain School of Mechatronics Engineering, SUAS Indore, MP, India Priyal Jain School of Mechatronics Engineering, SUAS Indore, MP, India Shubham Patel School of Automobile and Manufacturing Engineering, SUAS Indore, MP, India Lokesh K Boriwal Mechanical Engineering Department, SAGE University Indore, MP, India Satyendra Sharma Mechanical Engineering Department, SAGE University Indore, MP, India. ABSTRACT Optimization is momentous for anything and everything that wants to grow. It often aids in manufacturing world for cost cutting, without compromising the quality. The objective of this research article is to optimize the design of the product carrier for an industry, which manufactures long members of chassis for various commercial vehicles. Product carrier is an integral component, employed for the transportation of long members to the curing oven, to conclude the dry finishing or powder coating process. This article compares the existing design of product carrier with proposed design in terms of Von-Mises stress and deformation. It has been observed that the proposed design with lower weight is unaltered in the mechanical strength. Also, the modified design has been verified and accepted by the industry Keywords: Product carrier, Finite Element Analysis, Weight Optimization, Bending Stress Analysis.