Pertanika J. Soc. Sci. & Hum. 29 (1): 509 - 526 (2021) ISSN: 0128-7702 e-ISSN 2231-8534 SOCIAL SCIENCES & HUMANITIES Journal homepage: http://www.pertanika.upm.edu.my/ © Universiti Putra Malaysia Press E-mail addresses: andrewjasongeorge89@gmail.com (Andrew Jason George) moniza@upm.edu.my (Moniza Waheed) * Corresponding author Article history: Received: 04 September 2020 Accepted: 15 February 2021 Published: 26 March 2021 ARTICLE INFO DOI: https://doi.org/10.47836/pjssh.29.1.28 Malaysian Youth eHealth Literacy via Healthcare Websites: A Study on Factors Forming Sexual and Reproductive Health Information-seeking Intention Andrew Jason George 1 * and Moniza Waheed 2 Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor Darul Ehsan, Malaysia ABSTRACT Extensive research has been carried out to study the relationship between Malaysian youth and their perceptions of sexual and reproductive health (SRH); ranging from knowledge and awareness levels to lifestyle choices. However, there is insufcient information on youth e-health literacy levels on the subject matter. Therefore, this study examines the factors that infuence youth intention towards using healthcare websites to search for SRH information. This study is guided by the Theory of Reasoned Action (TRA) which suggests that the best indicator of behaviour is intention, which is formed by attitude and subjective norms. Participants for the study were 400 youth (from 18 – 40 years of age) based in the Klang Valley area. Data was collected through a self-administered questionnaire where the research instruments were adopted from the TRA framework, namely: Attitude, Subjective Norms, and Intention. Overall, the fndings showed that youth who had positive attitudes and adequate social support/pressure towards using healthcare websites to fnd SRH information were likely to have a high intention to do so. One crucial fnding in the context of this study is how subjective norms are a stronger predictor of SRH information-seeking intention compared to attitude. This fnding here can add a new dimension to how the TRA framework is utilised, especially in studies revolving around Asian youth intentions and behaviours. Ministries, NGOs, and private institutions that advocate better SRH practices in Malaysia should leverage the infuence of new media to improve health literacy levels among youth. Keywords: Healthcare websites, information-seeking intention, internet, sexual and reproductive health, the theory of reasoned action, youth