Systems Research and Behavioral Science Syst. Res Research Paper Automated content analysis: The review of the big data systemic discourse in tourism and hospitality Short title: The review of the big data systemic discourse in tourism and hospitality Judita Peterlin Associate professor, School of Economics and Business University of Ljubljana, Kardeljeva ploščad 17, 1000 Ljubljana, Slovenia. e-mail: judita.peterlin@ef.uni-lj.si Maja Meško Full professor, Faculty of management University of Primorska, Cankarjeva 5, 6000 Koper, Slovenia and Faculty of organisational sciences, University of Maribor, Kidričeva 55a, 4000 Kranj. e-mail: maja.mesko@fm-kp.si; maja.mesko@um.si Vlado Dimovski Full professor, School of Economics and Business University of Ljubljana, Kardeljeva ploščad 17, 1000 Ljubljana, Slovenia. e-mail: vlado.dimovski@ef.uni-lj.si Vasja Roblek PhD Student, Faculty of organisation studies in Novo mesto, Ulica Talcev 3 Novo mesto, Slovenia. e-mail: vasja.roblek@gmx.com Corresponding author