International Journal of Case Studies in Business, IT, and Education (IJCSBE), ISSN: 2581-6942, Vol. 5, No. 1, February 2021 SRINIVAS PUBLICATION Yogish Pai U, et al, (2021); www.srinivaspublication.com PAGE 25 E-Commerce to Multinational Conglomerate: Journey of Alibaba Group – A Case Study Yogish Pai U. 1 , & K. G. Nandha Kumar 2 1 Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India ORCID-ID: 0000-0002-4266-2809; Email: yogish77pai@gmail.com 2 Associate Professor, College of Engineering and Technology, Srinivas University, India ORCID-ID: 0000-0002-5716-7122; Email: professorkgn@gmail.com Area of the Paper: Information Technology. Type of the Paper: Research Case Study. Type of Review: Peer Reviewed as per |C|O|P|E| guidance. Indexed In: OpenAIRE. DOI: http://doi.org/10.5281/zenodo.4544394 Google Scholar Citation: IJCSBE. International Journal of Case Studies in Business, IT and Education (IJCSBE) A Refereed International Journal of Srinivas University, India. © With Authors. This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License subject to proper citation to the publication source of the work. Disclaimer: The scholarly papers as reviewed and published by the Srinivas Publications (S.P.), India are the views and opinions of their respective authors and are not the views or opinions of the S.P. The S.P. disclaims of any harm or loss caused due to the published content to any party. How to Cite this Paper: Yogish Pai, U. & Nandha Kumar, K. G., (2021). E-Commerce to Multinational Conglomerate: Journey of Alibaba Group – A Case Study. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 5(1), 25-35. DOI: http://doi.org/10.5281/zenodo.4544394.