A Effects of Intrinsic Rewards on Knowledge Sharing Behaviour in HEI: The Role of Conscientiousness Sakshi Sharma* AbstrAct The purpose of this paper is to investigate the mediating and moderating effects of conscientiousness on the relationship between intrinsic rewards and knowledge sharing behaviour in Higher Education Institutions of Himachal Pradesh. Data were gathered from 116 faculty staff of private universities using questionnaires about intrinsic rewards, knowledge sharing and conscientiousness. Data was analysed using multiple hierarchical regression and Preacher and Hayes (2004) approach. The result shows as follows: Conscientiousness can be regarded as a mediating variable and a moderating variable between intrinsic rewards and knowledge sharing behaviour. Keywords: Knowledge Sharing Behaviour, Conscientiousness, Intrinsic Rewards, Higher Education Institutions, Rewards INTRODUCTION In order to stay relevant and to survive in the present knowledge economy, knowledge management has become an important weapon. Knowledge is a vital resource and an intellectual asset for every organization. Knowledge need to be appropriately managed by the organizations as it is a signifcant source of value creation for them (Massa and Testa, 2009). Knowledge is considered as the most important source of competitive advantage for any organization (Stewart, 1997). Research on Knowledge Management (KM) has largely been focussed on knowledge-intensive organisations. However, the concept is not just important for corporate world but for * Assistant Professor, MM Institute of Management, Maharishi Markandeshwar University, Ambala, Haryana, India. Email: sakshi84.sharma@gmail.com; sakshi.vashisht@mmumullana.org OPUS 10 (1) 2019, 49-62 http://www.publishingindia.com/opus/