http://www.iaeme.com/IJM/index.asp 1593 editor@iaeme.com International Journal of Management Volume 11, Issue 07, July 2020, pp. 1593-1597. Article ID: IJM_11_07_142 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=7 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.7.2020.142 © IAEME Publication Scopus Indexed DEVELOPING A BUSINESS MODEL FOR NEW ENTRANT (LUXURY BRAND) IN NEW MARKET: CASE STUDY Dr. Neema Gupta Graphic Era Deemed to be University, Dehradun, India. Ashish K. Gupta ITC, Panchkula, India. Samarth Agarwal Student, Graphic Era deemed to be University, Dehradun, India. ABSTRACT Whenever any company expands its operations in any new country, it has many options, out of those options the best option is to be chosen. The present study aims to develop the decision-making skills by considering all available information. While Launching operations in new country, the business & economic factors of that country, consumer buying behavior, existing competition in that country and possibility of developing logistic flow need to be kept in mind. Any business model once opted, cannot be changed so easily. So, deciding on which format of business is most suitable for us requires overall analysis of situation & a long term perspective. This case study aims to develop actual real-life decision-making skills, keeping many factors in mind. Keywords: Decision making skills, Business model, launching operations. Cite this Article: Dr. Neema Gupta, Ashish K. Gupta and Samarth Agarwal, Developing a Business Model for New Entrant (Luxury Brand) in New Market: Case Study, International Journal of Management, 11 (7), 2020, pp. 1593-1597. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=7 1. INTRODUCTION A France based multinational well-established company which ownsfew world’s known &well- established fashion luxury brand “NNN” and which possess deep cash rich pockets wants to launch itself in Indian markets. This company deals in a range of feminine products like fragrances, purses, shoes, Jewelry wants. To launch its brand in India it is considering different