http://www.iaeme.com/IJM/index.asp 1829 editor@iaeme.com International Journal of Management Volume 11, Issue 08, August 2020, pp. 1829-1850. Article ID: IJM_11_08_162 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=8 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.8.2020.162 © IAEME Publication Scopus Indexed CUSTOMER SATISFACTION FROM SERVICE ASPECTS OF RELIANCE JIO: A COMPARATIVE STUDY FOR PRE AND POST PRICE HIKE PERIOD Himani Upreti Assistant Professor, Department of Commerce, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India Prof. Rupa Khanna Malhotra Professor, Department of Commerce, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India Dr. Mohit Kumar Ojha* Associate Professor, Department of Commerce, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India Aishik Garg B. Com (Hon’s), Department of Commerce, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India Dr. Kamal Pant Associate Professor, Department of Commerce, Graphic Era Hill University, Dehradun, Uttarakhand, India *Corresponding Author ABSTRACT Streamlined telecommunication holds the power of removing innumerable constraints and can bring skyscraping satisfaction to its users through its effective services. However the sudden hike in the tariffs by the telecomm service providers has resulted into the need of evaluating the satisfaction level of customers with reference to different services provided by the topnotch Indian telecom company Reliance Jio Infocomm. Paired sample t-test is applied to rate the satisfaction level of customers for different service quality parameters for both pre and post price hike period of Reliance Jio. A total of nine service quality aspects have been identified to measure difference in satisfaction level for pre and post price hike period out of which 8 aspects depicted