17 Towards a Theory of Social Media Art Juan Martín Prada The bursting of the dotcom bubble at the start of the century, along with the phasing-in of the so-called Web 2.0 and its standard ｢ ｡ which had previously served as a testing ground for the earliest iterations of Internet art. If the shift from the information society to the means-of- access-to-information society had been particularly fruitful for the development of multiple lines of media art, then the changes that were bringing about a personal-means-of-access-to-and-broadcasting-of- information society were proving to be even more promising. Before long, blogs, microblogging platforms, metaverses, social networks and the emerging collective archives for photography and video had all become new contexts for artists to carry out critical action and exploration. This was the beginning of social media art, the range of artistic practices that would use the emerging participative 4 ｡ ﾜ 1 new, online forms of socialisation, as well as the logics themselves of