http://www.iaeme.com/IJM/index.asp 396 editor@iaeme.com International Journal of Management (IJM) Volume 12, Issue 3, March 2021, pp.396-402, Article ID: IJM_12_03_037 Available online at http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=12&IType=3 ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.12.3.2021.037 © IAEME Publication Scopus Indexed TOURISTS SATISFACTION TOWARDS RELIGIOUS DESTINATIONS WITH SPECIAL REFERENCE TO MADURAI Dr. K. Kavitha Assistant Professor, Department of Tourism Management, Central University of Tamilnadu, Thiruvarur, Tamilnadu, India ABSTRACT The purpose of my study is to identify critical factors that influence destination choice decisions. The author plans to achieve the objectives by dividing the decision making process into three stages: pre-visit, on-site and post-visit. The conceptual model illustrates the influence of the paradigm shift of mass marketing to personal marketing in the tourism industry. It integrates key sequential steps of Multisensory Marketing, Tourism Sectors and Customer satisfaction as an outcome of experience to the outcome: Enhanced Destination Image. The post-visit model focuses on evaluation of consumer‘s internal and external satisfactions and their influence on destination loyalty in terms of revisit and recommendation. This study is focusing on the tourists who visiting Madurai temple in Tamil Nadu. This study can help tourism service providers to increase marketing efficiencies by developing strategically appealing promotional plans that convert potential consumers into tourists. Understanding consumers also helps to recommend improvements in service features that can increase the attractiveness of a destination to different tourist groups. The study would help the destination to enhance its overall marketing effectiveness of tourism services. Key words: Religious destinations, travel agents, tourists satisfaction attributes Cite this Article: K. Kavitha, Tourists Satisfaction Towards Religious Destinations with Special Reference to Madurai, International Journal of Management (IJM), 12(3), 2021, pp. 396-402. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=12&IType=3 1. INTRODUCTION Tourism is a major growth engine for economic development in providing employment and eradication of poverty. Tourism in India has emerged as the fastest growing industries in the last decade and is still in its growth stage. Tourism plays an important role in employment generation and economic growth of the country. It is accepted as the potent engine for inclusive social economic progress at universal level through its forward and backward linkages and ability to create employment in the economy. It is a major engine of economic growth and an