SOCIAL VALUES AND RESTAURANT PATRONAGE Julia E. Blose Department of Management and Marketing School of Business and Economics College of Charleston blosej@cofc.edu Stephen W. Litvin * Department of Management and Marketing School of Business and Economics College of Charleston litvins@cofc.edu Julia Blose and Stephen Litvin both teach in the School of Business at the College of Charleston (SC). Dr. Blose’s area of expertise is marketing, specifically consumer behavior. Dr. Litvin teaches in the Hospitality and Tourism Management program. * Please direct correspondence to Dr. Steve Litvin, Department of Management and Marketing, School of Business and Economics, College of Charleston, 66 George Street, Charleston SC 29424; telephone 843-953-7317; fax 843-953-5697; e-mail litvins@cofc.edu, or alternatively to Julie Blose at e-mail blosej@cofc.edu. This is the final draft of the paper published in Tourism Research International. Cite as Blose, J.E. and Litvin, S.W. (2004). “Social Value and Restaurant Patronage.” Tourism Research International, Vol. 8 (4): 311-321. Please see TRI for published article.