西南交通大学学报 第 55 卷第 1 期 2020 年 2 月 JOURNAL OF SOUTHWEST JIAOTONG UNIVERSITY Vol. 55 No. 1 Feb. 2020 ISSN: 0258-2724 DOI：10.35741/issn.0258-2724.55.1.35 Research article Economics DETERMINING FACTORS AFFECTING THE INTEREST IN INVESTMENT IN BULUKUMBA AREA OF SOUTH SULAWESI 确定苏拉威西南布卢坎巴地区投资兴趣的因素 Haeruddin Saleh a * , Herminawati Abubakar b , Seri Suriani c a Regional Economic Bosowa University UripSumoharjo Street Number 4, Makassar, Indonesia, haeruddin@universitasbosowa.ac.id, b Strategic Management Bosowa University UripSumoharjo Street Number 4, Makassar, Indonesia,herminawati.abubakar@universitasbosowa.ac.id, c Financial Management Bosowa University UripSumoharjo Street Number 4, Makassar, Indonesia,serisuriani06@gmail.com Abstract The natural resources in Bulukumba district are readily available, but they are not optimally managed. Thus, the current economic growth of 5.05% is not high compared to other areas in South Sulawesi. Therefore, there is a need to increase the regional economic growth investment from both domestic and overseas sources. The purpose of this research is to determine the potential of the area and decide how the policy for supporting investments and strategies can be done to improve investment in the region. This research, using qualitative descriptive research methods, is a study conducted to determine the value of self-variables, either one or more variables (independent) without making comparisons or linking them with other variables.Qualitative research is a systematic scientific study of the parts and phenomena. The research results are known to the potential area with high competitiveness consisting of the agricultural, fisheries, and tourism sectors. The tourism sector is one of the flagships owned by Bulukumba. There are some tourism products that are superior to the area that are not owned by other regions such as the craft of “Phinisi” boat making as a product of the community culture and the culture of "amma toa" in kajang that has not been well managed. Bulukumba can be developed with clear rules so investors can enter and cultivate potential there in order for it to increase regional economic growth to a rate of 7.5%. Moreover, investment development strategy is the provision of convenience in terms of business licenses and the promotion of the area’s potential using technology. Keywords: Regional Potential, Regional Policy, Investment Opportunity 摘要 布卢昆巴地区的自然资源一应俱全，但管理不善。因此，与南苏拉威西省其他地区相比，当 前 5.05％的经济增长并不高。因此，有必要增加国内外的区域经济增长投资。这项研究的目的是 确定该地区的潜力，并决定如何制定支持投资的政策和策略以改善该地区的投资。这项研究使用