1 Ann-Marie Kennedy, Sommer Kapitan, Neha Bajaj, Angelina Bakonyi, Sean Sands, (2017) "Uncovering wicked problem’s system structure: seeing the forest for the trees", Journal of Social Marketing, Vol. 7 Issue: 1, pp.51-73, https://doi.org/10.1108/JSOCM-05-2016-0029 Uncovering wicked problem’s system structure: seeing the forest for the trees Ann-Marie Kennedy, Department of Marketing, Management and Entrepreneurship, School of Business and Economics, University of Canterbury, Christchurch, New Zealand Sommer Kapitan, Department of Marketing, Advertising, Retail and Sales, Auckland University of Technology, Auckland City, New Zealand Neha Bajaj, Department of Economics Finance and Marketing, RMIT University, Melbourne, Australia Angelina Bakonyi, Department of Finance, Economics and Marketing, RMIT University, Melbourne, Australia Sean Sands, Monash University, Clayton, Australia