1 Study on CTWs’ Distribution and Online Marketing Effects * 中国旅游网站空间分布与网络营销效应研究 Shaowen Cheng a ; Jie Zhang a ; Dorothy Fox b ; Feifei Xu b a School of Geographic and Oceanographic Sciences at Nanjing University, Nanjing, P. R. China 210093 b School of Services Management at Bournemouth University, Bournemouth, UK BH12 5BB Abstract: As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs), and statistical analysis with SPSS16.0 was conducted to explore the online marketing effects of CTWs, and some meaningful results has been produced: 1) The number of CTWs generally decreases from eastern China to central and western China, and are especially dominant in tourism developed provinces. 2) The number of tourists has strong statistical correlation with the number of CTWs. 3) The strongest correlation for inbound tourists is with hotel websites, and the highest correlation coefficient is 0.807 between the number of domestic tourist and resort websites. Both inbound and domestic tourists have a low Biographies: Shaowen Cheng (corresponding author) is a PhD student in School of Geographic and Oceanographic Sciences at Nanjing University, Nanjing, P. R. China 210093 (E-mail:shaowen_cheng@163.com). Jie Zhang is a professor in School of Geographic and Oceanographic Sciences at Nanjing University, Nanjing, P. R. China 210093 (E-mail: jiezhang@nju.edu.cn). Dorothy Fox is a lecturer in School of Services Management at Bournemouth University, Bournemouth, UK BH12 5BB (E-mail: dfox@bournemouth.ac.uk ); Feifei Xu is a lecturer in School of Services Management at Bournemouth University, Bournemouth, UK BH12 5BB (E-mail: fxu@bournemouth.ac.uk). *Foundation Item: The National Natural Science Foundation of China (No. 40371030-D0106)