International Journal of Management & Information Systems – Fourth Quarter 2011 Volume 15, Number 4
© 2011 The Clute Institute 141
Cultural Intelligence And Global Business
Competencies: A Framework
For Organizational Effectiveness
In The Global Marketplace
Carole Ann Creque, University of Mary Washington, USA
Doreen J. Gooden, Florida International University, USA
ABSTRACT
This paper proposes that cultural intelligence and global business competencies are vital to
organizations as they seek to achieve success in the global marketplace. Adler (2001) suggests
that because of the diversity of the global workforce cultural barriers may exist resulting in
misunderstanding and thus inefficient interactions. Organizations will, therefore, have to
understand the cultural foundation of the environment within which they operate in order to
achieve organizational success.
Keywords: Cultural Intelligence; Global Business Competencies; Organizational Effectiveness
INTRODUCTION
lobalization is transforming the way business is conducted worldwide. Economies and business systems
are now entwined with each other; new market-based economies are developing in former communist
countries and trade barriers are no longer an obstacle to international trade and foreign direct investment.
Success in this new world economy requires organizations to attract employees who have an understanding of
culture and cultural diversity and possess the necessary skills and abilities to interact with and create relationships
with people from other countries.
Triandis (2006) posits that the global environment promotes partner relationships between countries that
are culturally different and suggests that cultural intelligence is needed in order to develop a good working
relationship and successful interaction between partners. According to Thomas (2006) an individual who is
knowledgeable about his own culture and learns about the culture of others will have a greater understanding of his
own behavior and the behavior of others. Lane, Distefano & Meznevski (2000) state that an individual who
understands the heart of a culture will be able to visualize himself/herself in that new cultural environment.
CULTURAL INTELLIGENCE
Cultural intelligence (CQ) is a fairly new concept which refers to an individual‟s ability to adapt to and
function effectively in culturally diverse situations. Lee and Sukoco (2010) refer to cultural intelligence as the
“ability that an expatriate has to adapt across cultures” (p. 963). Brislin et al. (2006) conclude that cultural
intelligence is “a set of skills, from basic to advanced, that allow an individual to become effective at eventually
transferring social skills from one cultural context to another” (p.53) Thus, CQ is a type of intelligence that helps an
individual cope with the variability of cultural diversity and also helps them to function within that setting.
Thomas et al. (2008) in their review of cultural intelligence summarized the work done in this area. This is
presented in Table 1 below.
G