http://www.iaeme.com/IJEET/index.asp 98 editor@iaeme.com International Journal of Electrical Engineering and Technology (IJEET) Volume 12, Issue 1, January 2021, pp. 98-108, Article ID: IJEET_12_01_011 Available online at http://www.iaeme.com/IJEET/issues.asp?JType=IJEET&VType=12&IType=1 ISSN Print: 0976-6545 and ISSN Online: 0976-6553 DOI: 10.34218/IJEET.12.1.2021.011 © IAEME Publication Scopus Indexed CYBER-SECURITY: DETECTING IDENTITY DECEPTION ON SOCIAL MEDIA PLATFORMS Dr. K. Sai Manoj CEO, Amrita Sai Institute of Science and Technology / Innogeecks Technologies, India ABSTRACT Social networking is the use of internet-based social media sites which helps us to stay connected with our friends, colleagues, etc. this may have different kinds of purposes such as social as well as the business purpose for an individual. These types of purposes are done through certain social media sites such as Facebook, Twitter, Instagram, LinkedIn. In the social media platform, the cyber threat for our data is quite a common one. These kinds of threats may damage our data, steal data, and misuse our data with intention or without intention with the help of hackers, attacking with the help of a virus, trojans, etc. social media are not only used for communication purpose but also collectively used for the business purpose for promoting our business digitally using these types of social media sites. This research paper tries to focus on cyber threats on social media sites. This research tries to provide or analyze the solution of social media threat by websites, data security, various types of cyber threats to our social media sites, anti-cyber threat ideas and trends of hoppy popular websites, etc. Key words: Social Networking Websites, Security, Privacy, Cyber threat. Cite this Article: K. Sai Manoj, Cyber-Security: Detecting Identity Deception on Social Media Platforms, International Journal of Electrical Engineering and Technology, 12(1), 2021, pp. 98-108. http://www.iaeme.com/IJEET/issues.asp?JType=IJEET&VType=12&IType=1 1. INTRODUCTION The development and perfection in the communication network and IT have created a reformatory change in several industries, field areas, systems, and every aspect of social media across the world. Science and Web 2.0 has become the key network for infrastructure and for knowledge gaining media for all those participating in the “Global Village” to exchange, share, and contributing data in larger amount, and also for knowledge and information sharing. The ecosystem of social media highlights social organization, stakeholders, content media, and comprehensiveness, intelligence, and diversities. By which the arrival of new trends of