ARTICLE Asia-Pacific Management and Business Application 2 (3) 154- 169 ©UB 2014 University of Brawijaya Malang, Indonesia http://apmba.ub.ac.id Corresponding author Email: rahma.w104@gmail.com Asia-Pacifc Management and Business Application, 2, 3 (2014): 154-169 ISSN : 2252-8997 Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship? Rahmawati a* Ben-RoyDo b a Management Department, Faculty of Economics and Business, University of Brawijaya, Indonesia; b Department of Business Administration, National Central University, Taiwan Abstract Previous studies of shopping motivation as well as research to classify the various customers into group or types. This present study intends to take the frst steps towards the development of shopping motivation may have efect on purchase intention with moderating role of loyalty program and corporate image in hypermarket format. The sample of 228 undergraduate and post graduate student where they had visited a hypermarket. Hierarchical regression was conduct to analysis that such of relationship. In this study was divided into 4 model including control variable, predictor variable, two way interaction and three way interaction. The result indicated that shopping motivation was statistically signifcant can increase purchase intention. Loyalty program and corporate image as not moderating variable, because the two interactions is not signifcant. However, loyalty program can afect independently (as predictor variable) on purchase intention. Shopping motivation and loyalty program may be the good combination of marketing strategy to increase purchase intention in retail format. In the future research, suggested using another variable such that store atmospheric, promotion strategy or other variable as moderating variable and also general public as respondent is the best sample. Keywords Shopping motivation, purchase intention, loyalty program, corporate image Received: 7 January 2014; Accepted: 17 February 2014; Published Online: 30 April 2014 Introduction Consumers today enjoy the beneft of huge varieties of products and services to choose from, and prior research has indicated purchase intention may be infuenced by variables such as demographic, perceived quality, store name, brand name and price discount (Akhter., 2002; Das., 2013; Grewal et al., 1998). While there has been some studies linking the relationship between shopping motivations to purchase intention on how the process led to increased consumer purchases (CheonYim., 2013), it is possible