Page | 1 MARKETING RESEARCH METHODS Ph.D. SEMINAR Course Readings and Discussion/Exam Questions Fall 2016 Instructor: Dr. Michael R. Hyman Distinguished Achievement Professor and Ph.D. Coordinator of Marketing Attribution-NonCommercial CC BY-NC This license lets others remix, adapt, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.