https://doi.org/10.1177/10755470211006685 Science Communication 1–22 © The Author(s) 2021 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/10755470211006685 journals.sagepub.com/home/scx Original Research Strategic Place-Making and Public Scientific Outreach in the American Chemical Society’s National Historic Chemical Landmarks Program Benjamin W. Mann 1 , Madison A. Krall 2 , Melissa M. Parks 3 , Emily Krebs 2 , Kourtney Maison 2 , and Robin E. Jensen 2 Abstract This article investigates place-making—a process involving appeals to embodiment, materiality, and spatial arrangement—as a means for building communicative relationships between technical scientific communities and lay publics. Drawing from discourses related to the National Historic Chemical Landmark Program’s 89 landmarks, we illustrate how the National Historic Chemical Landmark Program builds different types of relationships with nonexperts via the utilization of place as (a) narrative framing device, (b) proprietor, and (c) gatekeeper. These findings reveal the ways in which specific strategic place-making gestures can support more or less public engagement in the processes of scientific work and outreach. 1 Dixie State University, St. George, UT, USA 2 University of Utah, Salt Lake City, UT, USA 3 University of California, Santa Barbara, CA, USA Corresponding Author: Benjamin W. Mann, Dixie State University, 225 S 700 East, St. George, UT 84770, USA. Email: benjamin.mann@dixie.edu 1006685SCX XX X 10.1177/10755470211006685Science CommunicationMann et al. research-article 2021