Review of Marketing Science Working Papers Volume 2 | Issue 1 Article 2 12-6-2002 Price-Matching Guarantees Sridhar Moorthy University of Toronto, moorthy@rotman.utoronto.ca Ralph A. Winter University of British Columbia, ralph.winter@sauder.ubc.ca Follow this and additional works at: htp://services.bepress.com/roms Tis Working Paper is brought to you for free and open access by Berkeley Electronic Press Services. It has been accepted for inclusion in Review of Marketing Science Working Papers by an authorized administrator of Berkeley Electronic Press Services. Recommended Citation Moorthy, Sridhar and Winter, Ralph A. (2002) "Price-Matching Guarantees," Review of Marketing Science Working Papers: Vol. 2: Iss. 1, Article 2. Available at: htp://services.bepress.com/roms/vol2/iss1/paper2