Running head: THAT SOUNDS SWEET 1 This file was downloaded from BI Brage, the institutional repository (open access) at BI Norwegian Business School http://brage.bibsys.no/bi That sounds sweet: using cross-modal correspondences to communicate gustatory attributes Klemens M. Knöferle BI Norwegian Business School Andy Woods Florian Käppler Charles Spence This is the accepted, refereed and final manuscript to the article published in Psychology and Marketing, 32(2015)1:107-120 Publisher’s version available at http://dx.doi.org/10.1002/mar.20766 Copyright policy of Wiley, the publisher of this journal: Authors are permitted to self-archive the peer-reviewed (but not final) version of a contribution on the contributor's personal website, in the contributor's institutional repository or archive, subject to an embargo period of 24 months for social science and humanities (SSH) journals and 12 months for scientific, technical, and medical (STM) journals following publication of the final contribution. http://olabout.wiley.com/WileyCDA/Section/id-817011.html