65 http://www.jistap.org Facebook: Hate it or Love it, But Can You Ignore it? A Comparative Study of US and India Open Access Accepted date: March 10, 2016 Received date: February 19, 2016 *Corresponding Author: Daniel Okunbor Professor College of Arts and Sciences Fayetteville State University Fayetteville, North Carolina, USA E-mail: diokunbor@uncfsu.edu All JISTaP content is Open Access, meaning it is accessible online to everyone, without fee and authors’ permission. All JISTaP content is published and distributed under the terms of the Creative Commons Attribution License (http:/ creativecommons. org/licenses/by/3.0/). Under this license, authors reserve the copyright for their content; however, they permit anyone to unrestrictedly use, distribute, and reproduce the content in any medium as far as the original authors and source are cited. For any reuse, redistribution, or reproduction of a work, users must clarify the license terms under which the work was produced. ⓒ Shivani Arora, Daniel Okunbor, 2016 ABSTRACT Facebook has been a part of our lives for the last decade. For a company started in 2004 to have penetrated the lives of people across the globe is commendable. The perpetuation of Facebook has led to a phenomena called Facebook Addiction Disorder. Companies are using Facebook to promote their business and people are using it to promote themselves, in addition to staying connected. In this paper, an efort is made to study respondents from India and the United States of America in order to gauge their dependence on Facebook, and a comparative view of it is presented. Keywords: Facebook, FAD, Facebook Addiction Disorder, Social Networking Daniel Okunbor * College of Arts and Sciences Fayetteville State University Fayetteville, North Carolina, USA E-mail: diokunbor@uncfsu.edu Shivani Arora SBS College, Delhi University Delhi, India E-mail: dr.shivani.research@gmail.com 1. INTRODUCTION Facebook has been gaining ground since its in- ception in 2004. In less than a decade, it has become synonymous with the term Social Networking. The buzz around it has increased in the recent past in India, which has the potential to provide Facebook with a stronger user base. India has huge untapped poten- tial for Facebook. The initiatives by the government of India, including the Digital India drive has further strengthened Facebook’s interest in India, with its CEO Mark Zuckerberg visiting India twice in around a year. JISTaP Journal of Information Science Theory and Practice http://www.jistap.org Research Paper J Inf Sci Theory Pract 4(1): 65-73, 2016 http://dx.doi.org/10.1633/JISTaP.2016.4.1.5 eISSN : 2287-4577 pISSN : 2287-9099