ConSerWe Configurable Services on the Web Results and insights Juha Tiihonen Kaija-Stiina Paloheimo, Mikko Heiskala Andreas Anderson, Teemu Talja 2 Outline Background & idea of configurable services ConSerWe goal & issues to investigate Viewpoints to service mass-customisation Business, Customer, Services, Processes, IT support Selected results by viewpoint Services and configurators General WeCoTin big picture ConSerWe 4-worlds model implementation 4-worlds model based telecommunications models Discussion Future work Summary & conclusions