Volume 2, Issue 2, August 2020 http://hk-publishing.id/ijd-demos 125 Persuasive Communication in a Healthy Lifestyle Campaign in Pandeglang District (Case Study of Arisan Jamban Program) Abdul Malik Communication Department, Universitas Serang Raya, Indonesia kangdoel2002@gmail.com Liza Diniarizky Putri Communication Department, Universitas Serang Raya, Indonesia i_jupri@rocketmail.com Abstract Since 2007, the Amil Zakat Harapan Duafa Institute (LAZ Harfa) has actively initiated a healthy life movement campaign in the Pandeglang Regency, especially to people who are still practicing open defecation (BABS), due to either the lack of latrines or other factors. “Jamban” in English means latrine. Using the Community Lead Total Sanitation (CLTS) method, this healthy living campaign is focused on the latrine ownership program through the arisan system. An Arisan is a form of rotating savings in Indonesian culture. From the results of research using case studies, this healthy living movement campaign has brought significant results. Through a persuasive communication process as part of the approach to the community strategy, the results were obtained that by the end of 2019 as many as 29 assisted villages in 8 sub-districts in Pandeglang District had been free from the practice of open defecation. This fact shows that the persuasive communication carried out in this healthy living campaign is quite effective and brings the expected results. Keywords: persuasive communication, healthy living campaigns, CLTS, arisan jamban E-ISSN (2721-0642) Recieved: June 27 2020 Revised: July 28 2020 Accepted: August 3 2020 Doi Number 10.37950/ijd.v2i2.62