Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rapt20 Asia Pacific Journal of Tourism Research ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rapt20 Nice and smart: creating a smarter festival – the study of EXIT (Novi Sad, Serbia) Marija Cimbaljević, Uglješa Stankov, Dunja Demirović & Vanja Pavluković To cite this article: Marija Cimbaljević, Uglješa Stankov, Dunja Demirović & Vanja Pavluković (2021) Nice and smart: creating a smarter festival – the study of EXIT (Novi Sad, Serbia), Asia Pacific Journal of Tourism Research, 26:4, 415-427, DOI: 10.1080/10941665.2019.1596139 To link to this article: https://doi.org/10.1080/10941665.2019.1596139 Published online: 03 Apr 2019. Submit your article to this journal Article views: 450 View related articles View Crossmark data Citing articles: 5 View citing articles