https://doi.org/10.1177/1470357218759808
Visual Communication 2018
Vol. 18(1) 5–29
© The Author(s) 2018
Article reuse guidelines: sagepub.com/journals-permissions
DOI 10.1177/1470357218759808
visual communication
A multimodal approach to visual thinking:
the scientific sketchnote
ALMUDENA FERNÁNDEZ-FONTECHA
University of La Rioja, Spain
KAY L O’HALLORAN, SABINE TAN AND PETER WIGNELL
Curtin University, Perth, Western Australia
ABSTRACT
There is a growing interest in the use of visual thinking techniques for promot-
ing conceptual thinking in problem solving tasks as well as for reducing the
complexity of ideas expressed in scientific and technical formats. The prod-
ucts of visual thinking, such as sketchnotes, graphics and diagrams, consist
of ‘multimodal complexes’ that combine language, images, mathematical
symbolism and various other semiotic resources. This article adopts a social
semiotic perspective, more specifically a Systemic Functional Multimodal
Discourse Analysis approach, to study the underlying semiotic mechanisms
through which visual thinking makes complex scientific content accessible.
To illustrate the approach, the authors analyse the roles of language, images,
and mathematical graphs and symbolism in four sketchnotes based on sci-
entific literature in physics. The analysis reveals that through the process of
resemiotization, where meanings are transformed from one semiotic system
to another, the abstractness of specialized discourses such as physics and
mathematics is reduced by multimodal strategies which include reformu-
lating the content in terms of entities which participate in observable (i.e.
tangible) processes and enhancing the reader/viewer’s engagement with
the text. Moreover, the compositional arrangement creates clear stages in
the development of the ideas and arguments that are presented. In this
regard, visual thinking is a form of cultural communication through which
abstract ideas are translated and explained using a multimodal outline or
summary of essential parts by adapting resources (e.g. linguistic resources
and mathematical graphs), using new resources (e.g. stick figures and other
simple schematic drawings) and maintaining others from the original text
(e.g. mathematical symbolic notation), resulting in a congruent (or concrete)
depiction of abstract concepts and ideas for a non-specialist audience.
759808VCJ 0 0 10.1177/1470357218759808Visual CommunicationFernández-Fontecha et al.: A multimodal approach to visual thinking
research-article 2018
ARTICLE