Impression management and formation on Facebook: A lens model approach Jeffery A. Hall, PhD Natalie R. Pennington, M.A. Allyn Lueders, PhD WORD COUNT: 8,425 Jeffrey A Hall (PhD University of Southern California) is an associated professor in the Department of Communication Studies at The University of Kansas. His research focuses on dating and flirting, friendship, online communication, humor in long-term relationships, and homophobia and masculinity. [email: hallj@ku.edu] Natalie Pennington (MA Kansas State University) is a PhD student in the Department of Communication Studies at The University of Kansas. Her research focuses on interpersonal communication online through social media, and more specifically, impression management, social support, and relational development. [email: natpen@ku.edu] Allyn Lueders (PhD University of Kansas) is an assistant professor in the Department of Communication Studies at East Texas Baptist University. Her research interests include interpersonal and nonverbal communication in online contexts, social media, and social support. [email: alueders@etbu.edu] Corresponding author: Jeffery A. Hall, Department of Communication Studies, 1440 Jayhawk Blvd., Lawrence, KS 66047, USA. Email: hallj@ku.edu A previous version of this manuscript was presented at the 2012 annual conference of the International Communication Conference in Phoenix, AZ.