Palabras clave: polos generadores de viajes, hipermercados, supermercados, tasas, modelos. Key words: trip generation hubs, hypermarkets, supermarkets, rates, models. Recommended Citation Abstract The location of commercial trip generation hubs produces urban impacts in the area of influence since they increase the number of vehicle trips that affects environment and quality of life. For better understanding of this phenomenon, it is reported in this article an analysis of trip generation rates and models in hypermarkets and supermarkets considering different periods of time and size of the establishments, taking into account USA experiences. After analyzing several editions of the Trip Generation Manual published by ITE (Institute of Transportation Engineers) it is noted that the reported generation rates of vehicle trips decrease with increasing Gross Floor Area (GFA), as the independent variable. This effect is also observed in Shopping Centers models, where the ranges of GFA include those of hypermarkets and supermarkets, allowing to relate these land uses. Finally , the relationship between trip generation and size of the establishment is checked for hypermarkets in Argentina, and generation models of power functions with exponent 2/3 for the independent variable GFA are proposed. Herz, M. and Galarraga, J. (2014) Análisis de tasas y modelos para generación de viajes en hipermercados y supermercados. Journal of Transport Literature, vol. 8, n. 3, pp. 172-198. Marcelo Herz*, Jorge Galarraga Resumen La localización de polos generadores de viajes comerciales produce en el área de influencia impactos urbanos por aumentos de viajes motorizados que afectan la calidad de vida y el ambiente. Para mejor comprensión de este fenómeno, se reporta en el presente artículo un análisis de tasas y modelos de generación de viajes en hipermercados y supermercados efectuado con relación a variaciones en el tiempo y al porte de los establecimientos tomando experiencias de Estados Unidos. Se analizan diferentes ediciones del Trip Generation Manual publicado por el ITE (Institute of Transportation Engineers) observando que las tasas reportadas de generación de viajes motorizados disminuyen con el aumento de Área Total Construida (ATC), como variable independiente. Este efecto también se observa en modelos de Shopping Centers que abarcan los rangos de ATC de hipermercados y supermercados, lo que permite vincular estos usos del suelo. Finalmente, la relación entre generación de viajes y porte del establecimiento se prueba para casos de hipermercados en Argentina, y se formulan modelos de generación con funciones de potencia de exponente 2/3 para la variable independiente ATC. This paper is downloadable at www.transport-literature.org/open-access. ■ JTL|RELIT is a fully electronic, peer-reviewed, open access, international journal focused on emerging transport markets and published by BPTS - Brazilian Transport Planning Society. Website www.transport-literature.org. ISSN 2238-1031. * Email: mherz@efn.uncor.edu. Research Directory Journal of Transport Literature Submitted 6 May 2013; received in revised form 30 Sep 2013; accepted 1 Nov 2013 Vol. 8, n. 3, pp. 172-198, Jul. 2014 Análisis de tasas y modelos para generación de viajes en hipermercados y supermercados [Analysis of trip generation rates and models for hypermarkets and supermarkets] Córdoba National University - Argentina, Córdoba National University - Argentina B T P S Brazilian Transportation Planning Society www.transport-literature.org JTL|RELIT ISSN 2238-1031