http://jmk.sagepub.com Journal of Macromarketing DOI: 10.1177/0276146704269301 2004; 24; 108 Journal of Macromarketing T. Bettina Cornwell and Judy Drennan and Fragmentation Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization http://jmk.sagepub.com/cgi/content/abstract/24/2/108 The online version of this article can be found at: Published by: http://www.sagepublications.com can be found at: Journal of Macromarketing Additional services and information for http://jmk.sagepub.com/cgi/alerts Email Alerts: http://jmk.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jmk.sagepub.com/cgi/content/refs/24/2/108 SAGE Journals Online and HighWire Press platforms): (this article cites 49 articles hosted on the Citations © 2004 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. at SAGE Publications on January 3, 2008 http://jmk.sagepub.com Downloaded from