316 Copyright © 2013, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 18 Jill Vincent University of Melbourne, Australia Kaye Stacey University of Melbourne, Australia Using Multimedia Stimulus Materials in an Electronic Interview to Gain In-Depth Responses from Professionals: A Case Study ABSTRACT In this chapter the authors describe a case study of an electronic interview with accompanying multime- dia stimulus resources that was used to obtain in-depth data from a specifc group of professionals. Set in the context of mathematics education, the case study sought data related to the interviewees’ beliefs, professional decision-making, refective observations, and evaluations of quality mathematics teaching. The experiences in the case study led the researchers to believe that an electronic interview with rich electronic stimulus material has great potential for other researchers. The quality of responses as af- fected by potential threats such as the efect of physical separation, time lapse, and response distortion including from social desirability, and participation in various aspects of the interview process are briefy reported. The main emphasis, however, is on the construction of the multimedia resources themselves and how they have contributed to building a shared language with participants to discuss subtle constructs. DOI: 10.4018/978-1-4666-3918-8.ch018