QUALITY ASSESSMENT IN INTERNATIONAL INDUSTRIAL MARKETS: THE CASE OF NORWEGIAN STOCKFISH by Tor Korneliussen and Pål A. Pedersen Bodø Graduate School of Business 8049 Bodø Tor.Korneliussen@hibo.no Tel: +47.75.51.76.79 Fax: +47.75.51.72.68 Work-in-Progress paper for the 17th Annual Industrial Marketing and Purchasing Conference, Oslo, 9th - 11th September 2001.