International Journal of Contemporary Hospitality Management Investigating market orientation and positioning in star-rated hotels in Ghana Robert Ebo Hinson, Ibn Kailan Abdul-Hamid, Ellis L.C. Osabutey, Article information: To cite this document: Robert Ebo Hinson, Ibn Kailan Abdul-Hamid, Ellis L.C. Osabutey, (2017) "Investigating market orientation and positioning in star-rated hotels in Ghana", International Journal of Contemporary Hospitality Management, Vol. 29 Issue: 10, pp.2629-2646, https://doi.org/10.1108/ IJCHM-02-2016-0075 Permanent link to this document: https://doi.org/10.1108/IJCHM-02-2016-0075 Downloaded on: 14 October 2017, At: 02:05 (PT) References: this document contains references to 82 other documents. Access to this document was granted through an Emerald subscription provided by All users group For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by 94.6.172.13 At 02:05 14 October 2017 (PT)