BOTTOM OF PYRAMID MARKETING STRATEGIES, PRODUCT POSITIONING AND CONSUMER PERCEPTION A Critical Review of the Literature AUTHOR: NTHENGE DANIEL MULINGE Lecturer, Business Department,PacUniversity PhD (Cand.)(University of Nairobi). MBA, Bsc. P.O. BOX, 56875-00200. NAIROBI. KENYA. Mobile No.0714088018 E-mail- dmulinge@pacuniversity.ac.ke June, 2015