GREEN ECONOMY (A CASE OF MANUFACTURI * Lecturer, Department of Managem ARTICLE INFO ABSTR With du into oug essence manufa data in manger strategy those la environ underta Conseq maintai Copyright © 2015 Amanuel Teklay Gebremichael. Thi unrestricted use, distribution, and reproduction in any m 1. INTRODUCTION The emergence of the green economy represe in the evolution of the environmental sector step with increasing public awareness impact. It can be said that the green econom rapid growth, in part, as the result of changin greater emphasis is placed on the sustainabili services. Greater public awareness, together policy, regulatory requirements and fin influence organizations to embrace green adopt greener practices. Companies operatin sector of the economy now consider the ‘g operations in decisions that differentiate th services, realizing that in many cases their long-term cost saving opportunities. Ther characterizing the green economy as a un phenomenon as it would suggest th opportunities it presents are entirely new an environmental sector or broader developing It is also important to recognize the empl resulting from the continued growth of the gr be built upon the existing skill-sets of t workforce and integrated into new sectors of *Corresponding author: Amanuel Teklay Gebrem Lecturer, Mekelle University, College of Business Department of Management, Ethiopia. ISSN: 0975-833X Article History: Received 02 nd October, 2014 Received in revised form 20 th November, 2014 Accepted 18 th December, 2014 Published online 23 rd January, 2015 Key words: Environment, Green Economy, Large Manufacturing Industry. RESEARCH ARTICLE Y PRACTICE: A QUERY OF “WHETHER” OR ING INDUSTRIES IN TIGRAI REGIONAL S *Amanuel Teklay Gebremichael ment, College of Business and Economics, Meke RACT ue consideration to green economy, the idea of connecting the en ght to do issue in today’s turbulent world. But despite the intent, t e of this study was to assess the practice green economy in r acturing industry in Tigrai region. The study was a cross sectional an n which a structured questionnaire was developed to get dat rs/CEO of large manufacturing industry. The finding shows that, y as exceedingly important in motivating firms to participate in gree arge manufacturing industry faces the bigger influence so as to nmental organizations specifically to environmental protection aking environmental studies annually so as to contribute on en quently, despite noteworthy involvements in practicing green econo ined in those manufacturing industries is is an open access article distributed under the Creative Comm medium, provided the original work is properly cited. ents the next stage and is growing in of environmental my has experienced ng demand, where ity of products and r with government nancial incentives n technology and ng in almost every greenness’ of their heir products and decisions present re is a danger in nique and isolated hat the business nd unrelated to the country economy. loyment outcomes reen economy will the environmental the economy as michael, s and Economics demand for green products an Many nations and companies w economy only after being ast issues they had not previous responsibilities. In Ethiopian co immature, it was intended to b to assume that “green econom Ethiopian companies. But r designed its green economy po Resilient Green Economy (C reshuffle the trend of gree specifically and in the world in The general objective of the economy practice with due c dimension among manufact specifically finds out how gree from an organizational perspe motive to engage in green eco decision making and imple economy activities and examin to involve in green economy re 1. 2. RESEARCH RATIONA The concept of the green eco urgency to a large extent becau multiple crises that the world h the climate, food and econom Available online at http://www.journalcra.com International Journal of Current Research Vol. 7, Issue, 01, pp.11785-11791, January, 2015 I R “HOW” STATE, ETHIOPIA) elle University, Ethiopia nvironment to economy and society turn the practice is not lucid. Thus, the prime relation to environmental dimension in nd used primary and secondary source of ta from 61 respondents composed of , better corporate image and marketing en economy related activities. Moreover, espouse green economy activities from matters. Besides, company’s effort in nvironmental protection aspects is low. omy activities, its facets are not yet fully mons Attribution License, which permits nd services continues to grow. woke up to the concept of green tonished by public response to sly thought were part of their ontext green economy is almost be inclusive in its approach, not my” was a concept familiar to recently the government has olicy namely “Ethiopia Climate- CRGE)” which is expected to en economy in the country general. study is to investigate green consideration to environmental turing industry, moreover it en economy looked as a strategy ective and it investigates the onomy facet. It also assesses the ementation practice of green nes stakeholders influence so as elated aspects ALE onomy has become a matter of use it provides a response to the has been facing in recent years – mic crises with an alternative of INTERNATIONAL JOURNAL OF CURRENT RESEARCH