Research Publisher: Manuscript central Available Online at www.ijcrr.info International Journal of Contemporary Research and Review ISSN 0976 – 4852 https://doi.org/10.15520/ijcrr.v10i01.646 January, 2019|Volume 10|Issue 01| International Journal of Contemporary Research and Review, Vol. 10, Issue. 01, Page no: ME 21219-21228 DOI: https://doi.org/10.15520/ijcrr.v10i01.646 Page | 21219 Section: Management and Economics Beach Development Strategy as Tourism Destination in Tabanan Bali Ni Luh Putu Suratini 1 , I Ketut Arnawa 2 , I Gusti Ngurah Alit Wiswasta 3 1,2,3 MP2WL Postgraduate Program Mahasaraswati University Denpasar Corresponding Author: Ni Luh Putu Suratini Received: 2019-01-04; Accepted 2019-01-28, Abstract The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information. Keywords: Beach, Analysis, Strategy I. Introduction: Since the world conference in the field of environment (Globe'90) in Vancouver Canada, stakeholders in the tourism sector have begun to pay attention to the importance of the development of sustainable tourism development. Data from Bali Tourism Statistics published by the Bali Regional Tourism Service for the past 5 years until the end of 2016 also indicate a significant shift in the number and country of origin of tourists visiting Bali. Gunn (1988) defines tourism as an economic activity that must be viewed from two sides, namely the demand side and supply side. Furthermore, it was stated that the success in developing tourism in an area is very dependent on the ability of the planner to integrate the two sides equally into a tourism development plan. The demand side, for example, must be able to identify potential market segments for the region concerned and the factors that attract the relevant tourist destination