Page 3 . Volume 18, Issue 1 May 2021 From Westeros’ #vemprarua to shipping gay kisses on Brazilian TV: Fan activism – concepts, resistances and practices in the digital culture 1 Adriana Amaral, UNISINOS, Brazil Rosana Vieira de Souza, Independent Researcher, Brazil Camila Franco Monteiro, University of Huddersfield, United Kingdom Abstract: Fan activism is a form of resistance from a creative and cultural perspective. In this article, we seek to reflect upon the mobilization of these groups of fans in support of their idols, and to discuss how the search for intimacy and closeness in the relationship between celebrities and their fans fosters a number of activities that shape, (re) define and transcend the boundaries of fandom. Based on a theoretical reflection of these phenomena and the discussion of everyday examples, we note how the rich universe of digital practices and its productions – fanfics, fanvids, fanzines, etc. – produce sociocultural events such as the ‘rolezinho’ (going or hanging out.), crowdfunding, fanmades at demonstrations, offering new meanings to what we understand as resistance and questioning the duality between the ‘world of consumption and pop culture’ and the ‘world of active citizenship’. Keywords: fan activism; digital culture; resistance; pop culture This paper discusses modes of ‘fan activism’ as a means of social mobilization (Bennett, 2012) and also political participation (Brough and Shresthova, 2012) in the Brazilian context