European Journal of Scientific Research ISSN 1450-216X Vol.57 No.1 (2011), pp.29-46 © EuroJournals Publishing, Inc. 2011 http://www.eurojournals.com/ejsr.htm Do Media Develop Eating Disorders: A Study with Reference to Young Females of Pakistan Seyed Ibn e Ali Jaffari Assistant Professor, Department of Business Administration Federal Urdu University of Arts, Science & Technology, Islamabad Campus, Pakistan E-mail: Seyedjaffari5@yahoo.com Muhammad Waseem PMP Lecturer Department of Business Administration Federal Urdu University of Arts, Science & Technology, Islamabad Campus, Pakistan E-mail: Showgran@yahoo.com Hafiz Muhammad Fakhar Zaman Department of Business Administration Federal Urdu University of Arts, Science & Technology Islamabad Campus, Pakistan E-mail: Ravian739@yahoo.com Qalander Hayat Department of Business Administration Federal Urdu University of Arts, Science & Technology Islamabad Campus, Pakistan E-mail: Qalander.hayat@gmail.com Malik Haroon Munir Department of Business Administration Federal Urdu University of Arts, Science & Technology Islamabad Campus, Pakistan E-mail: Haroon_malik69@yahoo.com Salman Saleem Department of Business Administration Federal Urdu University of Arts, Science & Technology Islamabad Campus, Pakistan E-mail: Salmankhan302@gmail.com Zain-Ul-Abideen Corresponding Author, Department of Management Sciences, Abbasia Campus The Islamia University of Bahawalpur, Punjab, Pakistan E-mail: Zuabideen@gmail.com Abstract This study examines the impact of media on development of eating disorders in young females of Pakistan by analyzing eating disorder, weight-related issues and critically