Curricular Content of the Marketing Component for Nonprofit Management Programs: The Practitioner Perspective Walter Wymer University of Lethbridge Adrian Sargeant Indiana University-Perdue University Indianapolis Wendy Scaife and Kym Madden Queensland University of Technology ABSTRACT A three-nation sample of nonprofit managers was surveyed to determine their preferences for additional education and training on a 37-item list of marketing topics. Preferences were ranked and compared to determine most preferred top- ics and cross-national differences. For educators and trainers, the results provide input on which marketing topics are of greatest interest to current nonprofit leaders. Findings on managers' preferences for the format and delivery of training and education alternatives are also provided. The number of nonprofit organizations in the United States has been growing steadily, from 12,500 in 1940 to almost 2 million in 2006 (Independent Sector, 2007; Wymer, Knowles, and Gomes, 1996). This trend has accelerated in recent years; between 1996 and 2006, the number of public charities increased 68.7 percent (NCCS, 2007). This growth has stimulated a demand for nonprofit managers (Salamon and Sokolowski, 2005), and academic programs in nonprofit management have been JPAE 14(2):271-283 Journal of Public Affairs Education 211