Building Organizational Identity: An Insider Action Research on the Institute for Integrality, Inc. Cristine Margaret R. Atienza Master of Arts in Economics, University of the Philippines - Diliman, 2001 Bachelor of Science in Economics, University of the Philippines - Diliman, 1997 A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Management and Organization Department Ramon V. del Rosario College of Business De La Salle University 19 March 2015 Please note that the contents, structure, frameworks, outline, and formats of this document must not be copied, in any form, without any prior permission from the author. DO NOT COPY