Telecommunications Policy 44 (2020) 101906
Available online 9 December 2019
0308-5961/© 2019 Elsevier Ltd. All rights reserved.
Coevolution of policy and strategy in the development of the
mobile telecommunications industry in Africa
Mohammad Jahanbakht
a, *
, Romel Mostafa
b
a
Salam Sate University, Bertolon School of Business, Salem, MA, 01970, USA
b
Western University, Ivey Business School, London, ON N6G 0N1, Canada
A R T I C L E INFO
Keywords:
Africa
Industrial evolution
Mobile telecommunications
Policy
Strategy
ABSTRACT
This paper explores how regulatory policy and frm strategy have shaped the development of the
mobile telecommunications industry across Africa to date. Our historical analysis shows that
during the industry’s formative years, frms had different strategies for developing African
markets in a relatively lax regulatory environment, with some local frms leading the way in
generating innovations for adapting to inherent market and institutional challenges as well as in
expanding their operations to multiple countries across Africa. While many frms exited over
time, some, including a few multinationals, reoriented their strategy from targeting high-income
consumers to serving the masses, and the industry benefted from the widespread diffusion of
innovations, the establishment of allied industries, and low prices of handsets. However, as the
industry matured, competition became mostly price-based, leading to consolidation. Authorities
responded by increasing monitoring activities, taking a more “hands-on” regulatory approach.
This study demonstrates that both policy and strategy coevolved in a path-dependent way as the
industry gradually transitioned from the introductory phase into the growth and maturity phases.
It also provides new insight into the development of the African mobile telecommunications
industry, and extends and bridges the literatures on telecommunications policy and strategy,
which evolved in insolation.
1. Introduction
We study the coevolution of policy and strategy in the development of the mobile telecommunications industry in Africa. During
the formative years of the industry, many observers noted that signifcant market and institutional challenges inherent in most African
countries were substantial impediments to this modern industry’s development (African Development Bank, 1998; International
Telecommunications Union, 1998; Noam, 1999). Yet, during the 2000s, mobile subscriptions increased considerably in almost all
African countries, including those that had not made any major improvements in other socioeconomic indicators. Africa, with its
limited initial industry knowledge base and policy framework, provides a compelling case for studying how frms’ capabilities and
countries’ regulatory policy may surmount serious market and institutional challenges.
While extant research has typically focused on examining either the role of regulatory policy (e.g. Buys, Dasgupta, Thomas, &
Wheeler, 2009; Moshi & Mwakatumbula, 2017; Wallsten, 2001) or frm-level strategy in shaping mobile telecommunications in-
dustries (e.g. London & Hart, 2004; Osabutey, Williams, & Debrah, 2014; Seelos & Mair, 2007), in this study we consider their
* Corresponding author.
E-mail addresses: mjahanbakht@salemstate.edu (M. Jahanbakht), rmostafa@ivey.uwo.ca (R. Mostafa).
Contents lists available at ScienceDirect
Telecommunications Policy
journal homepage: http://www.elsevier.com/locate/telpol
https://doi.org/10.1016/j.telpol.2019.101906
Received 4 May 2019; Received in revised form 25 November 2019; Accepted 28 November 2019