Journal of Research, Policy & Practice of Teachers & Teacher Education (ISSN 2232-0458/ e-ISSN 2550-1771) Vol. 11, No. 1, June 2021, 63-79 63 The culture and economic attributes of puso street food industry: Basis for a contextualized framework of puso teaching model Marvin A. Cabasag 1 , Buchard L. Batan 2 , John Thomas S. Canonigo 3 , Reynaldo B. Inocian 1 1 Cebu Normal University, Philippines 2 Asian Institute of Computer Studies, Cebu City, Philippines 3 Colegio de la Inmaculada Concepcion, Mandaue City, Philippines Corresponding author: inocianr@cnu.edu.ph To cite this article (APA): Cabasag, M. A., Batan, B. L., Canonigo, J. T. S., & Inocian, R. B. (2021). The culture and economic attributes of puso street food industry: Basis for a contextualized framework of puso teaching model. Journal of Research, Policy & Practice of Teachers and Teacher Education, 11(1), 63-79. https://doi.org/10.37134/jrpptte.vol11.1.5.2021 To link to this article: https://doi.org/10.37134/jrpptte.vol11.1.5.2021 Received: 21 September 2020; Accepted: 3 May 2021; Published: 01 June 2021 Abstract Recognizing the cultural and economic attributes of puso is an essential part of Cebuano street food culture and industry that serves as the basis for a contextualized framework of puso teaching model. The study used a grounded theory design with interviews among 18 key research participants. The attributes of puso mirror a social identity in Cebu’s street food industry and culture. Its orientation as a ritual object has shifted to a pragmatic orientation reflecting Cebu city’s fast paced-life. Its new identification creates a changing perspective; its characteristics remain integral to the Cebuano cultural identity; its rapid changes serve as one of the bases for local government units to regulate the industry’s management operations; and serve as a framework in the creation and dissemination of a contextualized teaching framework known as the Contextualized PUSO Teaching Model (CPTM). This innovative and culture- based teaching model addresses all teachers in academia to develop a sufficient grounding of cultural orientation and traditions that may warrant best learning opportunities. Keywords: Cebuano lifestyle, Contextualized PUSO Teaching Model, PUSO framework, rice pourer, rice pouch-weaving, Philippines Introduction Rice has played a main role in describing the culture and economic identities of Southeast Asian life as evidenced by the huge rice terraces in Vietnam, Indonesia, and the Philippines. The Philippines has a way of preparing rice where coconut leaves are woven and used as pouches to be boiled in water that is called puso (Abiva, 2001; Inocian, 2013 & 2015). Rice- pouches are also found in other part of the Philippines but differs in names such as langbay, linambay or lambay (crab-like designs) of Samar; piyoso of Lanao; temu of Basilan; tamu in Jolo; tam-o of Aklan; patupat of Ilocos; and ketumpat in Tawi-Tawi (Nocheseda, 2009).