UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas Fitorio Bowo Leksono 1 , Donna Angelina Sugianto 2 1 Faculty of Technology and Design, Universitas Pembangunan Jaya, Tangerang, Indonesia 2 Faculty of Technology and Design, Universitas Pembangunan Jaya, Tangerang, Indonesia 1 fitorio.leksono@upj.ac.id, 2 donna.angelina@upj.ac.id ABSTRACT During Student Protest in September 23 th -24 th 2019, Indonesian Gen Z succeed to give a new looks for a student protest in Indonesia through various posters and slogans that influenced by various meme in social media and also how they held the protest itself. This phenomena is something that never been seen in Indonesian student activism before. In order to get understanding this phenomena, Empathy Map Canvas has been chosenas a tool to get better insight of Indonesian Gen Z perspective.This study aimed to see Indonesian Gen Z perspective in relation with politic and democracy. Quantitative study in the form of surveys and questionnaires that covered daily visual and audio experience and also their behavior were conducted with respondents students from various universities in South Tangerang that participated in the protest. In addition, qualitative study in the form of interview also conducted to the same group of respondents. This study confirm the intimate relation between of Indonesian Gen Z and social media, that in return influenced the way they communicate, think, and how to achieve their goal. At last, this study would provide insight for any politicians and political party that would like to get better understanding for Indonesian Gen Z. Keywords: 2019 Student Protest, Indonesia, Generation Z, Empathic Map Canvas. 1. INTRODUCTION Generation Z (Gen Z) is the group of generation classification after Millennial who born from early 1990's until early 2000's [1]. Corey Seemiller stated that Gen Z identify themselves as loyal, compassionate, thoughtful, open-minded, responsible, and determined [2]. Unlike millennial, Gen Z considered Digital Natives due to have internet technology readily available at a young age [3]. Therefore Gen Z also quite familiar with social media. In fact, the use of social media has become inseparable part of their daily lives [4]. Gen Z also use internet to show their creativity, with young artists, musicians, photographers, directors and influencers eagerly finding their voices in a new world of content creation, from YouTube and Instagram [5]. Gen Z will reach 2,5 billions globally in 2020 and they will took over around 20% of workplace [6]. Therefore understanding Gen Z is to understand the future. However the study about Gen Z in Asia is quite rare, especially in Indonesia [6].Currently, there are few studies about Indonesian Gen Z. Most of studies are about the difference between Indonesian Gen Z and Gen Y [6]. However, the recent student protest in Jakarta gives new looks on how we CONVASH 2019, November 02, Surakarta, Indonesia Copyright © 2020 EAI DOI 10.4108/eai.2-11-2019.2294723