* Corresponding author. Tel: +989126143441
E-mail addresses: j_haghighat@iauctb.ac.ir , mehrnoosh_51@yahoo.com (M. Dolat Madani)
© 2012 Growing Science Ltd. All rights reserved.
doi: 10.5267/j.msl.2011.11.006
Management Science Letters 2 (2012) 887–894
Contents lists available at GrowingScience
Management Science Letters
homepage: www.GrowingScience.com/msl
Organizational diagnoses based on green management model: A case study of an Iranian pipe
and equipment company in steel industry
Jalal Haghighat Monfared and Mehrnoush Dowlat Madani
*
Department of Management, Islamic Azad University, Central Tehran branch, Tehran, Iran
A R T I C L E I N F O A B S T R A C T
Article history:
Received September 1, 2011
Received in Revised form
November, 10, 2011
Accepted 10 November 2011
Available online
14 November 2011
Green management plays an important role having better environment friendly industry and it is
one of the prominent methods for reducing future issues surrounding our planet. The present
study presents an empirical study of the implementation of green management for a real-world
case study of steel industry. The study designs a questionnaire and distributes it among some
experts from a steel industry. One of the main objectives of the survey is to investigate whether
the firm is in good conditions in terms of green management perspective and the preliminary
results of our survey indicate that the company received 344.6 points out 1000 points, which
means the present conditions of the firm is quite unfavorable. There are many reasons
describing the present conditions of the firm such as the lack of an integrated responsibility,
weak management support and involvement, shortage of financial support, etc. The study also
provides some guidelines for having better green management outcomes, which are setting
better accounting procedures for evaluating the cost/benefit of projects and priding sufficient
financial support for projects.
© 2012 Growing Science Ltd. All rights reserved.
Keywords:
Green Management
Enablers
Sustainable success
Diagnoses
Environmental results
1. Introduction
Green management approach is a new managerial strategy to develop the organization enablers
including leadership, policy and strategy, corporate partners, corporate resources and processing for
sustainable business success in terms of financial, social and environmental results. Green
management helps naturalize behaviors and the functions associated with learning and creativity and
innovation to become industrial competitiveness.
During recent years, increasing environmental pollution by various industries and consequently the
incidence of global protests, green management tries to keep a stable relationship between the
enablers and the success of an organization. Green management association was formed with the aim
of improving and integrating all of the organizational criteria and tries to assess the five mentioned
criteria and consequently enhance the environmental, social and economic results.