1 Faculty of Commerce Cairo University Business Department Destinations Branding: Exploration of the Potential Aspects of ‘Dark Tourism’ in Egypt by Neveen Hassan Badr Hassan Department of Business Administration Faculty of Commerce, Cairo University Postgraduate Studies, Master’s Degree, 2 nd Term 2020/2021 Student ID No. 20057 Word Count: 7594 Branding Strategy Dr Hisham Soliman Author Note and Plagiarism Disclaimer ‘This study is presented to the 2nd semester of the MSc degree as necessary for ‘Branding Strategy.’ I affirm that my true development is this analysis of the study. The references section listed all sources and aids used. In-text quotations were given to all texts mentioned, quoted directly or paraphrased. In the list of references, which also includes internet sources; URLs and access dates, full bibliographic information are included. This study was not forwarded by an authority for further review.’